Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) – no matter how beautiful the products are. Displaying too many choices is overwhelming to the customer. Curate and make it easy for them. Showcase your capabilities and inspire creativity and customization, without overdoing it. Here are some questions to ask yourself when curating:
- What’s new?
- What’s on trend?
- What are your top sellers?
- What brings you the highest margins?
In-store, use the support of digital signage, printed literature, a material + size sample display and the expertise of your team members to decrease clutter. Only display your very best work; never display irregulars.
Online, feature the products that answer the questions above first. Remove poor sellers and dated designs.