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Targeted + Trackable Marketing or Why Bother?

Targeted + Trackable Marketing or Why Bother?

Are you short on time and just pushing out all of your marketing messages into the entire universe? It's time you spent your time and money marketing your business more wisely. Sending specific messages to smaller, targeted audience receive higher engagement and ROI....

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Create a Local Tribe

Create a Local Tribe

Local brick and mortar stores, even with a strong online (even international) presence, should develop an engaged local following that keeps the physical location buzzing. So, how do you grow your tribe? Partner with local celebrities, bloggers + influencers. Send...

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Be the Local Expert

Be the Local Expert

Are you positioned as the local expert in your market? Being your neighborhood expert means delivering a consistent, high quality experience for all customers. By providing coaching and consulting services to your customers, you become "the place to go" for _____. You...

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Do you provide proper training for your team?

Do you provide proper training for your team?

Last week we talked about how to attract, engage and develop the right team members. One very important piece of engagement and development is team training. While most employers provide job-specific, individualized training, it is important to supplement this with...

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The Right Team: Your Ticket to Success

The Right Team: Your Ticket to Success

The right team can make or break you. An engaged team, rooted in a strong culture, is the ticket to customer experience and retention. Here are a few brief tips on attracting the right team members, developing their talents and keeping them engaged long-term. Define...

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Curate Product Selection In-Store + Online

Curate Product Selection In-Store + Online

Many business owners in our industry and in others get carried away when it comes to displaying every little thing that they can do, in every size, without any thought to curation. This leads to a cluttered and busy store (and/or website) - no matter how beautiful the...

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Design Musts for Your Retail Store

Design Musts for Your Retail Store

Are you preparing for a remodel or move? Are you opening a new store? Stuck on where to get started with your store design? When designing your experiential retail space, start by considering the journey that you want your customers to have. Where should they start?...

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